Salzburg (detail), Johann Fischbach (1797-1871), ca. 1850, Salzburg Museum, inv. no. 1038/2003
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The Salzburg Myth | 2nd floor


Romantic Glorification - Sustainable Economic Concept

Salzburg – a myth? The roots lie in the early nineteenth century. On the one hand, Romantic painters, writers and scientists publicise their overbrimming enthusiasm for the region of Salzburg in words and pictures throughout the whole of Europe. On the other hand, the political situation is changing: the prince archbishops lose their power, Salzburg is annexed to Austria – now the citizens themselves can determine public life.

The city and the Province of Salzburg place their stakes with great success on tourism and culture, the population grows, the pressure to modernise increases. The future develops within charged polarities of the desire to preserve historic architectural substance and landscape, and the city’s need to adapt to the requirements of the time.

Businessmen and politicians exploit the economic potential of “The Salzburg Myth” as a crowd-pulling marketing factor – at first for the “Seasonal City” and later for its logical successor, the Festival City.


The exhibition rooms

2.01 Salzburg - Alpine Arcadia

2.02 Tourism as an Economic Strategy

2.03 Stagnation and a New Dawn

2.04 Salzburg: Ball in the Power Game

2.07 What would Salzburg be without us?

2.08 Where Does the Archbishop Rule? Where the Prince?

2.09 Salzburg's Burghers Between Compliance and Expulsion

2.10 A Festive Repast in Salzburg

2.11 Claim to Absolute Power

2.12 The “Italian” City

2.13 The Burgher Woman and the Archbishop

2.17 A View of Baroque Salzburg

2.18 Epilogue: The Quest for the Salzburg Myth



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