The history of the Toy Museum is closely linked to the life of the collector and applied arts specialist Gabriele Folk (1902–1994). She had collected historical toys already as a child and used to arrange them in boxes as mini-exhibitions. Together with her husband, an expert collector of paper theatres, she compiled the largest private toy collection in Austria. The director of the SMCA (Salzburger Museum Carolino Augusteum), Friederike Prodinger, urged the city and province of Salzburg to purchase the collection. This formed the wide-ranging and valuable pool for Austria’s first toy museum, which opened in May 1978.